Thu Jan 09 13:04:31 UTC 2025: ## Poco Launches Poco X7 Series in India with Akshay Kumar as Brand Ambassador

**New Delhi, January 9, 2024** – Poco India today launched its highly anticipated Poco X7 series, featuring the Poco X7 and Poco X7 Pro, with Bollywood superstar Akshay Kumar as its new brand ambassador. The launch marks a significant move by Poco to capture a larger share of the Indian smartphone market, particularly among young consumers. This comes as rival Realme uses Shahrukh Khan in their marketing campaigns.

The Poco X7 series is positioned in the mid-range segment, offering advanced features at competitive prices. The Poco X7 Pro is expected to be priced under ₹30,000, while the Poco X7 is anticipated to retail for under ₹25,000. Exact pricing was revealed during the launch event at 5:30 PM today.

The Poco X7 Pro boasts a vertical dual camera setup, a MediaTek Dimensity 8300 Ultra processor, LPDDR5X RAM, UFS 4.0 storage, and a 6550mAh battery with 90W fast charging. It also comes in a special Iron Man edition. The phone runs on HyperOS 2.0.

The Poco X7 features a 1.5K 3D curved AMOLED display with a 120Hz refresh rate and 3000 nits peak brightness, a dual camera unit with a 50MP primary sensor featuring OIS, LPDDR5X RAM and UFS 4.0 storage.

The launch of the Poco X7 series is generating considerable excitement in the tech world, particularly given Poco’s reputation for offering high-value budget smartphones.

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