Thu Jan 09 07:15:25 UTC 2025: ## OnePlus Aims to Reclaim Lost Glory with Bold Warranty Offer and Project Starlight
**New Delhi, [Date]** – OnePlus, once a flagship killer in the smartphone market, is attempting a major comeback. After facing criticism for software issues, marketing missteps, and hardware flaws, the company is launching a comprehensive initiative to regain customer trust. Central to this effort is the OnePlus 13 series, which boasts an unprecedented 180-day replacement guarantee.
The new policy covers any hardware failure, from screen cracks to motherboard issues, within the first six months of purchase. Customers can obtain a replacement at any authorized service center between January 10th and February 13th, 2025. After this period, a protection plan will be available for continued coverage.
This aggressive warranty is part of Project Starlight, a massive ₹6,000 crore investment aimed at improving the OnePlus experience in India. This includes expanding service centers, enhancing customer support, and developing India-specific features.
OnePlus acknowledges past failings, including the OnePlus 12R’s storage misrepresentation and the OnePlus 12’s eSIM issues. Most notably, the company is addressing the infamous “green line” display problem with a lifetime warranty across all its devices.
The OnePlus 13 and 13R themselves feature high-end specifications, including large LTPO displays, powerful Qualcomm processors, and substantial 6000 mAh batteries. The OnePlus 13 starts at ₹69,999, while the 13R begins at ₹42,999.
While the success of this turnaround remains to be seen, OnePlus’s bold moves represent a significant effort to rebuild its reputation and regain the loyalty of its fanbase. The company is clearly signaling its commitment to quality, transparency, and customer satisfaction.
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