
Sun Dec 22 00:47:53 UTC 2024: ## Google Slashes Top Management Roles in Efficiency Push
**Mountain View, CA –** Google has cut 10% of its top management positions, including managers, directors, and vice presidents, as part of an ongoing efficiency drive, CEO Sundar Pichai announced Wednesday. The move, reported by Business Insider, comes more than two years after Pichai initially called for a 20% increase in efficiency and follows a significant layoff of 12,000 employees in January 2024.
Some affected roles have been transitioned to non-managerial positions, while others have been eliminated entirely, a Google spokesperson confirmed. This latest restructuring coincides with the rise of AI competitors like OpenAI, which have introduced products posing a challenge to Google’s core search engine business.
In response to this competitive pressure, Google has integrated generative AI features into its products and launched several new AI tools, including a video generator reportedly outperforming OpenAI’s offering in early tests, and the Gemini family of AI models. During the meeting where the job cuts were announced, Pichai also addressed the evolving definition of “Googleyness,” emphasizing the need for a modernized interpretation of the company’s culture.