Wed Dec 04 21:20:00 UTC 2024: ## Podcast Star Alex Cooper Launches Hydration Drink Line, “Unwell Hydration,” Exclusively at Target

**NEW YORK, NY –** Alex Cooper, host of the wildly popular podcast “Call Her Daddy,” is expanding her entrepreneurial empire with the launch of Unwell Hydration, a new functional beverage line. The three-flavor drink, available in Strawberry, Mango Citrus, and Orange Hibiscus, will hit shelves at Target stores nationwide and online at target.com on January 1st.

Cooper, known for her celebrity interviews and massive social media following (“daddy gang”), developed Unwell Hydration as an extension of her media platform, Unwell. The drink, priced at $2.49 per bottle and $15 for an eight-pack, contains electrolytes, B vitamins, and a light dose of green coffee extract for an energy boost.

The 30-year-old entrepreneur drew inspiration from her athletic background and personal experiences. “Growing up as a competitive athlete and then experiencing hangovers in college really highlighted the importance of hydration,” Cooper explained. She also noted that the current hydration market is largely geared towards men, leaving a gap for a female-focused brand. Unwell Hydration addresses this, and also caters to those seeking migraine-friendly hydration options, with a caffeine level comparable to tea rather than coffee.

Cooper has been teasing the product launch on social media, generating significant buzz. Her Instagram account, @alexssupersecretproject553968, dedicated to the reveal, already boasts over 118,000 followers. She plans to maintain momentum through holiday-themed promotions, showcasing Unwell Hydration in various settings, from morning routines to cocktails.

Unwell Hydration marks another significant achievement for Cooper, following a multi-year, $125 million deal with SiriusXM and multiple sold-out tours. The brand is part of Cooper’s broader media network, Unwell, which aims to continue expanding and growing its intellectual property in the coming years. Cooper emphasizes her deep personal involvement in the product’s development, from flavor selection to marketing strategy. She views Unwell Hydration as a genuine extension of her brand and her connection with her audience.

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