Wed Nov 27 12:10:00 UTC 2024: **Record-Breaking Holiday Shopping Spree Expected for 2024**
**New York, NY (October 26, 2024)** – A record 183.4 million Americans are expected to participate in the Thanksgiving to Cyber Monday shopping extravaganza this year, surpassing last year’s record of 182 million, according to a National Retail Federation survey. Black Friday remains the dominant shopping day, with 131.7 million (72%) planning to shop, followed by Cyber Monday with 72.3 million (39%).
The survey reveals that irresistible deals (57%) and the enduring tradition (28%) are the primary drivers for this shopping frenzy. Black Friday falls on November 29th, and Cyber Monday on December 2nd. Both days, however, are increasingly blurring into extended sales events, often beginning weeks in advance and continuing for several days afterward.
Major retailers like Amazon, Walmart, Target, and Best Buy are already offering early Black Friday deals, with deeper discounts typically reserved for the designated shopping days themselves. Amazon’s Black Friday Week begins November 21st, while Walmart started its early online deals on November 11th. Similarly, Cyber Monday deals, while often peaking on December 2nd, are frequently available for several days, forming a “Cyber Week.” Consumers are advised to pay close attention to specific sale dates to ensure they secure the best deals. The convergence of online and in-store shopping, accelerated by the COVID-19 pandemic, contributes to this extended shopping period.
First Piper 