Tue Nov 26 16:48:27 UTC 2024: ## Drake Accuses Spotify and Universal Music Group of Conspiring to Boost Kendrick Lamar’s Song
**Las Vegas, NV** – In a stunning development, superstar rapper Drake has filed a petition in New York court accusing Spotify and Universal Music Group (UMG) of conspiring to artificially inflate the streaming and radio play of Kendrick Lamar’s song, “Not Like Us.” The petition alleges a deliberate campaign to boost Lamar’s track at Drake’s expense, fueled by a reported sweetheart deal between UMG and Spotify.
The petition claims UMG, with whom both Drake and Lamar are signed, paid influencers and radio stations to promote “Not Like Us,” and employed bots to artificially inflate stream counts. Drake alleges UMG offered Spotify a significantly reduced licensing fee for the song, leading to increased Spotify recommendations. He further claims UMG engaged in similar tactics with other streaming platforms, citing instances where Siri would play “Not Like Us” instead of Drake’s own music upon request. The petition also alleges UMG dismissed employees perceived as loyal to Drake.
UMG vehemently denies the allegations. In a statement cited by the Associated Press, the company called the accusations “offensive and untrue,” asserting they maintain “the highest ethical practices” and that fan preference ultimately dictates chart success.
The feud between Drake and Lamar has been simmering for months, with both artists releasing diss tracks aimed at each other. “Not Like Us” reached number one on the Billboard Hot 100, further fueling Drake’s claims of manipulation.
Before filing a formal lawsuit, Drake is seeking discovery to uncover the identities of those allegedly paid to promote the song. The petition highlights the cutthroat nature of the music industry, stating that every song’s success comes at the expense of another artist. The outcome of this case has significant implications for the music industry’s streaming practices and artist-label relationships.