Fri Nov 22 23:36:01 UTC 2024: ## Outlandish Opens First US Flagship Store, Blending Online and In-Person Shopping
**SANTA MONICA, CA – November 21, 2024** – Outlandish, a global leader in live social media shopping, has launched its first US flagship store on Santa Monica’s Third Street Promenade. The store represents a revolutionary approach to retail, seamlessly integrating the interactivity of live-streamed shopping with the traditional in-store experience.
CEO William August described the store as a “one-of-a-kind shopping experience,” combining the energy of live events with the personal touch of browsing physical products. The state-of-the-art facility features live-streaming capabilities, allowing influencers and brands to broadcast directly from the store floor, engaging both in-person shoppers and a global online audience via the Outlandish platform (a certified TikTok partner).
August highlighted the store’s potential to connect global brands with local communities and vice-versa, creating a unique shopping experience unavailable elsewhere. He emphasized that this model has already proven successful, with live shopping driving at least 10% of partner brand revenue over the past year.
The grand opening, attended by Outlandish executives, local officials, and influencers, showcased the store’s capabilities with live product demonstrations. Michael Dodo, CEO of the Dodo Group, further emphasized Outlandish’s commitment to redefining retail through innovative hybrid models.
Beyond retail, Outlandish will offer classes at the Santa Monica location, teaching creators skills in live shopping, social media marketing, and content creation. Future expansion plans include stores in Mexico (2025) and Spain. The company aims to continue its innovative approach to merging the digital and physical worlds of shopping.
First Piper 