Sat Nov 23 03:23:25 UTC 2024: ## Sony Pictures Networks Wins Exclusive Rights to Asian Cricket Council Tournaments

**MUMBAI, INDIA –** Sony Pictures Networks India (SPNI) has secured the exclusive media rights for all Asian Cricket Council (ACC) tournaments from 2024 to 2031, the ACC announced Wednesday. This significant deal covers all men’s and women’s Asia Cups, as well as under-19 and emerging teams tournaments.

The partnership represents a substantial increase in media rights value compared to the previous cycle, exceeding a 70% growth. ACC President Jay Shah stated that this increased revenue will be crucial in funding grassroots programs, infrastructure development, and talent pathways, particularly benefiting associate nations. He emphasized the deal’s contribution to the overall growth of cricket across Asia.

Gaurav Banerjee, MD and CEO of SPNI, expressed excitement over bringing these high-profile tournaments, including matches between India and Pakistan, to viewers for the next eight years. He highlighted the intense rivalries and memorable moments that ACC tournaments consistently deliver.

This deal underscores the global demand for ACC cricket and promises to significantly boost the development of the sport across Asia.

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