Fri Nov 22 19:54:24 UTC 2024: ## Sony Pictures Networks Wins Exclusive Asian Cricket Council Rights for Eight Years

**Mumbai, India –** Sony Pictures Networks India (SPNI) has secured the exclusive media rights for all Asian Cricket Council (ACC) tournaments from 2024 to 2031, the ACC announced Friday. The deal, a 70% increase in value over the previous cycle, grants SPNI comprehensive coverage across television, digital, and audio platforms for men’s and women’s Asia Cups, Under-19 Asia Cups, and Emerging Teams Asia Cups.

ACC President Jay Shah hailed the agreement as a significant milestone, emphasizing the increased revenue will significantly boost grassroots programs, infrastructure development, and talent pathways, particularly for associate nations. He expressed confidence in SPNI’s ability to deliver a world-class viewing experience for fans globally.

Gaurav Banerjee, MD and CEO of SPNI, expressed excitement, highlighting the opportunity to broadcast highly anticipated matches between India and Pakistan over the next eight years. He stated that SPNI is committed to sharing the thrill of these tournaments with cricket fans across all platforms. The deal underscores the growing global popularity of ACC tournaments and their importance in the cricketing landscape.

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