Sat Nov 23 02:40:00 UTC 2024: ## Bollywood Stars Hype Up Deadpool & Wolverine’s Disney+ Hotstar Debut

**MUMBAI, INDIA** – Disney+ Hotstar’s OTT release of Marvel’s *Deadpool & Wolverine* is getting a major boost from Bollywood stars Vidyut Jammwal and Bhuvan Bam. The streaming service partnered with the two actors to create a localized marketing campaign designed to reach a wider audience across India.

Jammwal, known for his action roles, praised the film’s intense action sequences, emphasizing its appeal to action movie fans. He highlighted the film’s availability in Hindi, Tamil, and Telugu, making it more accessible to Indian audiences.

Bam, a popular YouTube personality and star of *Taaza Khabar*, injected humor into the campaign with witty promotional videos, offering a “desi” twist to the film’s chaotic energy.

Disney+ Hotstar’s multi-platform marketing strategy extended beyond celebrity endorsements, utilizing platforms like PhonePe, MCanvas, and Snapchat to maximize reach. This included interactive animations on PhonePe and a custom Snapchat lens featuring the film’s characters. The campaign aims to generate excitement for the film’s digital release and drive viewership.

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