Fri Nov 22 21:34:44 UTC 2024: ## Sony Pictures Networks India Wins Eight-Year Deal for Asian Cricket Council Media Rights
**Mumbai, India –** The Asian Cricket Council (ACC) announced today a landmark eight-year media rights agreement with Sony Pictures Networks India (SPNI), covering all ACC tournaments from 2024 to 2031. The deal, representing a more than 70% increase in value compared to the previous cycle, grants SPNI exclusive broadcasting and digital rights across television, digital platforms, and audio services.
The agreement encompasses a wide range of prestigious tournaments, including the Men’s and Women’s Asia Cups, and their respective Under-19 and Emerging Teams Cups. This means SPNI will hold the rights to showcase some of the most anticipated cricketing rivalries in Asia, including matches between India and Pakistan.
ACC President Jay Shah hailed the deal as a “significant milestone,” expressing confidence in SPNI’s ability to deliver world-class coverage and reach a global audience. He emphasized that the increased revenue will be invested heavily in grassroots programs, infrastructure development, and talent pathways, particularly benefiting associate nations.
SPNI MD & CEO Gaurav Banerjee echoed the excitement, congratulating the ACC on a transparent bidding process and highlighting the anticipation of bringing these “action-packed tournaments” to viewers for the next eight years.
The partnership underscores the escalating value of Asian cricket media rights and reflects the growing popularity of ACC tournaments. The substantial investment by SPNI will significantly contribute to the development and expansion of cricket across the Asian region.
First Piper 