Fri Nov 22 23:36:16 UTC 2024: ## Mews Acquires Atomize to Enhance Hospitality Cloud with AI-Powered Revenue Management

**Amsterdam, Netherlands – November 27, 2024** – Mews, a leading hospitality technology company, today announced its acquisition of Atomize, a Gothenburg-based provider of AI-driven revenue management software (RMS). The acquisition unites Mews’ comprehensive hospitality cloud platform with Atomize’s advanced predictive pricing and forecasting capabilities, aiming to create a more powerful solution for hoteliers globally.

Atomize, founded in 2016, uses sophisticated algorithms to analyze market data and provide real-time pricing recommendations, reducing manual workload and optimizing revenue. Its solutions are currently used by hotels ranging from 50 to 1250 rooms across five continents.

“This acquisition marks a significant step forward for the hospitality industry,” said Alexander Edström, CEO of Atomize. “By integrating Atomize’s technology with Mews’ platform, we can deliver more intelligent and efficient revenue management solutions, helping hoteliers thrive in a dynamic market.”

Mews, which has raised $335 million in funding, serves clients including BWH Hotels, Strawberry, The Social Hub, and Airelles Collection. Richard Valtr, Mews Founder, highlighted the importance of real-time decision-making in the hospitality sector and stated that Atomize’s predictive capabilities would allow hoteliers to move beyond blanket price changes and optimize revenue more effectively.

Leif Jägerbrand, Founder and Chairman of Atomize, expressed excitement about joining the Mews family, emphasizing the potential for reaching a wider audience and delivering a more comprehensive approach to revenue and operations management. The combined entity aims to establish a new standard for operational intelligence and revenue optimization in the hospitality technology sector.

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