Sat Nov 23 07:20:00 UTC 2024: ## Rising Star Byun Woo-seok Named Cartier Ambassador
**SEOUL, SOUTH KOREA** – French luxury brand Cartier announced today that actor Byun Woo-seok has been appointed as its newest brand ambassador. The rising star, known for his diverse acting roles and impeccable style, will represent Cartier’s commitment to creative freedom and bold design.
Byun, who began his career as a fashion model before transitioning to acting in 2016, saw a surge in popularity this year after starring in the hit tvN drama *Bounce With Sun-jae*. His captivating performance led to a “Byun Woo-seok syndrome” and propelled him to Asian stardom, culminating in a successful eight-city fan meeting tour. His widespread popularity has also made him a highly sought-after advertising model, with appearances in nearly 20 campaigns this year.
“I am thrilled and honored to join Cartier,” Byun stated. “I admire their timeless elegance and unwavering commitment to innovative design.” Cartier praised Byun’s versatile charm and fashionable style, stating he embodies the brand’s values perfectly. The partnership promises a compelling collaboration between a leading luxury brand and one of Asia’s most promising young actors.
First Piper 