Thu Nov 21 08:14:38 UTC 2024: ## India’s Prasar Bharati to Launch National Streaming Service at IFFI
**GOA, INDIA –** India’s public broadcaster, Prasar Bharati, is poised to launch its long-awaited streaming service at the International Film Festival of India (IFFI) in Goa on November 20th. The platform, developed over the past year by RailTel and leveraging AWS cloud services, will offer a vast library of content from Doordarshan and All India Radio, alongside live TV channels, including sports coverage, and exclusive commissioned programming.
The service, whose name and logo will be unveiled at the launch event by Information and Broadcasting Minister Ashwini Vaishnaw, will initially be free, ad-supported (AVOD). However, paid subscription plans are expected in the future. Prasar Bharati has also partnered with Eros Now and Lionsgate, integrating their content as paid apps within the platform.
The streaming service will be available across Android and iOS devices, as well as via a website, offering content in SD, HD, and 4K resolutions. Designed to initially handle 10 million concurrent users, the platform is scalable to support up to 100 million. Prasar Bharati Chairperson Navneet Kumar Sehgal confirmed the launch date but declined to reveal further details until the official unveiling.
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