Tue Nov 19 16:50:00 UTC 2024: ## Jaguar Revamps Brand Identity for All-Electric Future
**London, UK** – British luxury automaker Jaguar is undergoing a significant rebranding as it prepares for a complete transition to electric vehicles. The company unveiled a new logo featuring a revised font, spaced-out lettering, and a mix of uppercase and lowercase letters (J, G, and U). The first all-electric Jaguar model is expected to launch in 2026.
Chief Creative Officer Gerry McGovern described the rebranding as a “reimagining” that aims to recapture Jaguar’s core values while appealing to a modern audience. McGovern emphasized the authenticity of the redesign, dismissing any suggestions of a rushed or superficial approach.
The new brand identity is characterized by a “modernism” inspired by Pop Art, reflected in the advertising campaign featuring models in vibrant clothing. Jaguar is also highlighting a quote from its founder, Sir William Lyons, “A Jaguar should be a copy of nothing,” adopting “copy nothing” as its new brand ethos. Further marketing slogans include “delete ordinary” and “live vivid,” hinting at a bold design direction for future vehicles. The upcoming 2026 Jaguar super-GT is expected to showcase these new design elements. The transformation signifies Jaguar’s commitment to a future defined by innovative design and electric mobility.
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