Wed Nov 20 12:54:45 UTC 2024: ## Jaguar Unveils New Logo Ahead of All-Electric Future
**Miami, FL** – British luxury car manufacturer Jaguar has revealed a redesigned logo as part of a major brand overhaul, signaling its complete transition to electric vehicle production. The new logo, featuring a modernized typeface in gold lettering, replaces the iconic leaping jaguar that has been a staple of the brand for nearly a century. The updated wordmark uses a mix of upper and lowercase letters in a more open, circular design, with custom-designed “j” and “r” characters that mirror each other when inverted. The iconic “leaper” is absent from the main logo, although a new sculpted brass leaper design will still be used.
The rebranding comes just ahead of the launch of Jaguar’s new electric vehicle, scheduled for December 2nd during Miami Art Week. The new logo was designed by Ben Hilla, previously associated with Apple. This significant visual change underscores Jaguar’s commitment to its electric future and marks a new chapter for the storied automotive brand.
First Piper 