Wed Nov 20 15:36:02 UTC 2024: ## BJP’s Jharkhand Campaign Sparks Controversy: Open Targeting of Muslims in Ads Raises Concerns

**Ranchi/Mumbai –** The upcoming elections in Jharkhand and Maharashtra are shaping up to be the most divisive yet, according to political analysts. A new development fueling this claim is the Bharatiya Janata Party’s (BJP) openly targeted advertising campaign in Jharkhand. Unlike previous campaigns where minority communities were referenced indirectly, BJP ads in Jharkhand explicitly depict Muslims alongside the Jharkhand Mukti Morcha (JMM) and Congress, raising concerns about communal polarization. This overt strategy marks a significant departure from past election tactics and has sparked widespread debate. The move is being analyzed as a potential escalation in the use of divisive rhetoric during election campaigns.

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