Fri Nov 15 13:55:23 UTC 2024: ## Pacsun Teams Up With Mike Tyson for Exclusive Merch Drop and Fight Night Activation

**LOS ANGELES, Nov. 13, 2024** – Youth lifestyle retailer Pacsun is throwing a knockout punch with its latest collaboration with boxing legend Mike Tyson. The brand is launching an exclusive “Team Tyson x Pacsun” collection to coincide with the highly anticipated fight between Tyson and YouTuber Jake Paul, taking place on November 15th at AT&T Stadium in Arlington, Texas.

To celebrate the event, Pacsun will host a pop-up activation at Texas Live, adjacent to the stadium, from 11:00 AM to midnight. Fans can purchase the limited-edition merch in a boxing-ring-themed booth and even participate in a punching arcade game for a chance to win tickets to the main event.

The “Team Tyson x Pacsun” collection features a range of streetwear-inspired pieces, including graphic tees, jerseys, crewnecks, and hoodies, all adorned with Tyson’s iconic nickname “Iron Mike” and imagery of the champion. The unisex collection offers relaxed silhouettes in neutral colors and is available for purchase online, in-store, and at the Texas Live pop-up.

“In expanding our partnership with Mike Tyson, we wanted to bring the energy of this highly anticipated fight to our community with a Team Tyson collection and pop-up experience,” said Richard Cox, Chief Merchandising Officer of Pacsun. “This lets us celebrate a momentous event in his career while providing our consumers with unique pieces that embody the action of the ring.”

The activation at Texas Live will offer fans a chance to immerse themselves in the excitement of the fight, shop the exclusive collection, and enjoy themed activities, all while supporting Tyson.

With this latest collaboration, Pacsun continues to leverage its understanding of Gen Z culture and their affinity for pop culture moments to create unique and engaging experiences for its customers.

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