Mon Nov 11 09:28:26 UTC 2024: ## YouTube Giants MrBeast and Logan Paul Launch Products in Mumbai Amidst Fan Frenzy
**Mumbai, India:** American YouTubers James Stephen Donaldson (MrBeast) and Logan Paul, known for their massive online following, landed in Mumbai on Sunday, creating a frenzy among fans.
MrBeast, the world’s most subscribed YouTuber with 329 million followers, was greeted warmly by the paparazzi at the airport, while Logan Paul, with 23.6 million subscribers, was spotted exploring the city.
The duo, alongside fellow YouTubers JJ ‘KSI’ and Darren IShowSpeed, had announced their arrival to launch their respective brands – Feastables and Prime – in India. Their arrival was further fueled by the announcement of a collaboration with popular Indian YouTuber CarryMinati (Ajey Nagar) for a Mumbai event.
The launch event at Freshpik, located in Jio World Drive, BKC, was met with overwhelming enthusiasm. The huge turnout, however, forced organizers to shut down the store earlier than planned due to safety concerns.
Feastables chocolates are priced at ₹499 for 60 grams and ₹349 for 35 grams. Prime Hydration, available in eight flavours, will retail for ₹399 per unit. The launch marks the official entry of both brands into the Indian market, previously sold at a much higher price through imports.
Despite entering a crowded market with existing brands like Gatorade, Redbull, and Sting, FMCG analysts believe the timing could have been better, missing the high-sales Diwali season by just a few weeks.
The arrival of these international influencers and the launch of their products are expected to generate significant buzz in the Indian market, potentially further boosting their already established online presence.
First Piper 