Fri Nov 08 18:44:08 UTC 2024: ## SMC Global Partners with Cricket to Empower Financial Literacy in India

**Mumbai, India – October 26, 2023** – SMC Global Securities Ltd., a leading financial services company, has announced its partnership as an associate sponsor for the upcoming India Tour of South Africa 2024. The four-match T20I series, starting November 8th, presents a unique opportunity for SMC Global to reach a vast cricket audience and promote financial literacy within the country.

“Cricket holds a special place in India and its immense reach provides us with a unique opportunity to empower millions of cricket enthusiasts with the knowledge and tools they need to make informed financial decisions,” said Vineet Goyal, Vice President, Branding & Corp Comm, SMC Global Securities Ltd.

The partnership aims to leverage the popularity of cricket to educate the public, particularly youth, about financial matters and empower them to make sound financial decisions. SMC Global will be utilizing this platform to raise awareness about its new mobile trading app, SMC ACE 2.0, which offers a seamless and comprehensive trading experience.

“This is the first time we are entering a partnership of this sort,” said Ajay Garg, Director & CEO, SMC Global Securities Ltd. “Cricket has a proven track record of helping brands establish brand presence and boost brand awareness, and we are looking to tap into the large base of Cricket fans and engage with them throughout the series. This association will strengthen our efforts to reach millions of Indians and we are excited to inspire a generation of financially savvy cricket fans.”

The four-match series will be played in Durban, Port Elizabeth, Centurion, and Johannesburg from November 8th to 15th and will be broadcast on JioCinema and Sports18.

SMC Global, established in 1990, offers a wide range of financial services including broking, investment banking, and wealth management, serving over 2 million customers across India and Dubai. The company is committed to promoting financial inclusion and empowering individuals to take control of their financial future.

Read More