Wed Nov 06 01:44:10 UTC 2024: ## Hootsuite Uses Social Listening to Analyze 2024 US Presidential Campaigns

**Vancouver, Canada – October 26, 2024** – Hootsuite, the leading social media management platform, today released a comprehensive analysis of the 2024 US presidential election using its social listening tool, Hootsuite Listening powered by Talkwalker.

The analysis reveals that despite the intense social media conversation surrounding the race, neither candidate, Donald Trump nor Kamala Harris, has managed to achieve a net positive sentiment.

**Key Findings:**

* **Trump Dominates Mentions:** Keywords related to Donald Trump generate almost 50% more results than those related to Kamala Harris, indicating a higher overall online presence.
* **Negative Sentiment Prevails:** While both campaigns have had their share of viral moments and endorsements, the majority of social media posts about both candidates are negative.
* **Demographic Insights:** Analysis shows Harris has more positive sentiment among older voters (65+), while Trump has a more positive reception amongst other age groups. In terms of gender, Trump sees a higher positive sentiment among male-identifying users, while both candidates have a near-even negative sentiment among female users.
* **Endorsements Fuel Online Buzz:** Celebrity endorsements from figures like Elon Musk and Taylor Swift have significantly boosted online mentions for both campaigns. Musk’s support for Trump generated a larger immediate surge in online mentions than Swift’s endorsement of Harris.
* **Viral Moments:** Trump’s statement “They’re eating the dogs, they’re eating the cats” during the September 10th debate sparked significant online buzz and memes, generating nearly 10 times more mentions than Harris’ viral “coconut tree” soundbite.

**Social Listening: A Powerful Tool for Businesses**

This analysis highlights the potential of social listening to provide valuable insights for both political campaigns and businesses. By understanding customer sentiment, demographics, and trending topics, companies can tailor their social media strategies to resonate with their target audiences and achieve better results.

**Hootsuite Encourages Social Media Success**

Hootsuite encourages businesses of all sizes to leverage the power of social listening to gain a deeper understanding of their target audiences and enhance their social media marketing efforts. The platform offers a range of tools and resources to help businesses achieve success on social media, including industry-leading courses and certifications, a widely-read blog, and expert support.

**About Hootsuite**

Hootsuite is a leading social media management platform trusted by millions of users worldwide. The company provides a comprehensive suite of tools to help businesses manage their social media presence, engage with their audience, and measure their results.

**Contact:**

[Name of Hootsuite representative]

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