Wed Oct 30 00:20:00 UTC 2024: ## Starz and YouTube TV Extend Partnership, Focusing on Bundling Opportunities

**LOS ANGELES, CA** – Starz, the U.S. cable and streaming brand known for its popular franchises like *Outlander* and *Power*, has renewed its distribution partnership with YouTube TV in a new multi-year deal. The agreement promises increased bundling opportunities, allowing consumers to access Starz alongside other popular streaming services at a discounted price.

“We are thrilled to deepen our relationship with YouTube TV, the fastest-growing pay TV distributor,” said Alison Hoffman, president of Starz Networks. “This partnership strengthens our ability to reach a wider audience with Starz’s extensive library of premium programming.”

While specific terms of the deal remain undisclosed, the partnership originally began in 2018. Starz is now available on YouTube TV as a standalone option, as well as through Primetime Channels, offering consumers the flexibility to choose their preferred subscription model.

This move follows a growing trend in the media industry, with companies like Starz increasingly relying on bundling to boost revenues amidst a competitive streaming landscape.

“Bundling has become a go-to strategy for media giants as they look to bolster revenue from their cable and streaming platforms,” explained an industry analyst. “This deal comes at a time when YouTube TV has surpassed even Netflix in viewership on connected devices, highlighting the platform’s growing popularity.”

With over 8 million subscribers, YouTube TV provides access to around 100 live and on-demand channels, making it a valuable platform for Starz to expand its reach. The renewed partnership underscores the evolving strategies of both companies as they navigate the rapidly changing media landscape.

Read More