Fri Oct 25 04:40:25 UTC 2024: **Summary of the Article:**

– **Company:** Godrej Consumer Products Limited (GCPL)
– **Period:** Q2 FY25 (ended September 30th)
– **Advertising Spend:**
– Decreased by 5.7% year-on-year to Rs 263.6 crore from Rs 279.4 crore in Q2 FY24.
– Increased by 2.4% compared to the previous quarter (Q1 FY24), where spending was Rs 257.5 crore.
– Consolidated ad spend was relatively stable at Rs 364 crore, only slightly down from Rs 366 crore in the same quarter last year.

– **Revenue Growth:**
– Reported a 6.1% year-on-year revenue increase, reaching Rs 2,300 crore, compared to Rs 2,168 crore in Q2 FY24.

– **Profitability:**
– Profit after tax stood at Rs 392.5 crore.
– Profit before exceptional items and tax was reported at Rs 561.6 crore.

The reduction in marketing expenditure did not adversely affect GCPL’s revenue growth or profitability during the quarter.

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