
Sat Oct 19 22:01:29 UTC 2024: Antoine Griezmann’s international retirement has left a significant gap for France, both on and off the pitch. As a key player and vice-captain, Griezmann played a vital role under coach Didier Deschamps and was influential in media and marketing efforts. The French Football Federation (FFF) now struggles, as a brand partner indicated that Griezmann had universal appeal, contrasting with current captain Kylian Mbappé, whose popularity is noted to be lacking. The source mentioned a “lovelessness” towards Mbappé, affecting engagement in campaigns, while suggesting players like Aurélien Tchouaméni, Bradley Barcola, and Ousmane Dembélé could rise in prominence for merchandising. Despite this, Mbappé remains the most popular name on France shirts, surpassing other players.
‘We feel a lovelessness towards Kylian Mbappé’, reveals FFF brand partner
‘We feel a lovelessness towards Kylian Mbappé’, reveals FFF brand partner