Tue Oct 15 22:27:34 UTC 2024: ## Just Eat Takeaway Partners with Rokt to Enhance Post-Purchase Ads
**Amsterdam, Netherlands -** Food delivery giant Just Eat Takeaway announced a new partnership with e-commerce firm Rokt on Wednesday. The collaboration will leverage Rokt’s AI technology to personalize post-purchase advertisements on Just Eat’s apps and websites.
The partnership will allow advertisers within the Rokt Ads network to deliver targeted messages to Just Eat’s vast customer base of 82 million users. This move aims to improve the customer experience by offering relevant and engaging advertisements after completing an order.
Just Eat Takeaway is expected to benefit from increased advertising revenue and a more personalized customer journey. Rokt, on the other hand, gains access to a massive user base through this partnership.
This collaboration highlights the growing trend of leveraging AI for personalized advertising experiences, particularly in the food delivery sector.
First Piper 