Tue Oct 15 02:50:00 UTC 2024: ## Creepy “Smilers” Haunt Dallas Hotel Windows in Viral Marketing Campaign for “Smile 2”
**DALLAS** – Deep Ellum residents got a spooky surprise Friday night when five figures with unsettling smiles were seen staring from the windows of a local hotel. The eerie spectacle, captured on video and shared widely on social media, turned out to be a clever marketing campaign for the upcoming horror sequel “Smile 2.”
The film, a follow-up to the 2022 hit “Smile,” plunges deeper into the terrifying curse that compels victims to smile before suffering a gruesome fate.
This isn’t the first time the film’s producers have employed unconventional tactics to generate buzz. Last year, actors were hired to stand with creepy smiles amongst the crowd at a Yankees and Mets game, sending social media into a frenzy.
The “Smilers” in Dallas are sure to continue the viral trend, leaving fans wondering where the chilling figures might appear next. “Smile 2” is set to hit theaters on October 17th.
First Piper 