Fri Oct 04 23:47:37 UTC 2024: ## Dream11 Launches “Poora Fan Bano” Campaign to Boost Support for Indian Women’s Cricket Team

**New Delhi, India:** Fantasy gaming platform Dream11 has launched a new advertising campaign, “Poora Fan Bano,” aiming to encourage fans to support the Indian Women’s Cricket Team ahead of the ICC Women’s T20 World Cup 2024.

The campaign features humorous encounters between fans and players, including Indian men’s cricket team captain Rohit Sharma, women’s team captain Harmanpreet Kaur, and star batters Smriti Mandhana and Jemimah Rodrigues. The ads playfully highlight the difference between “Aadha” (half) fans who only support men’s cricket, and “Poora” (full) fans who are dedicated to all forms of Indian cricket, including the women’s team.

Rohit Sharma, in a light-hearted manner, urges viewers to show their support for the women’s team in the upcoming World Cup, reminding them that true cricket fans should cheer for all Indian teams.

“With ‘Poora Fan Bano,’ we’re encouraging fans to embrace the full spectrum of Indian cricket,” said Vikrant Mudaliar, Chief Marketing Officer of Dream Sports & Dream11. “As a platform committed to growing multiple sports across both men’s and women’s competitions, we believe the talent and dedication of both our men’s and women’s teams deserve equal support. We hope this campaign inspires cricket lovers nationwide to cheer for the Women’s Cricket Team, reinforcing our belief that sports truly is for everyone.”

The “Poora Fan Bano” campaign, created by Tilt Brand Solutions and Studio Q, is a testament to Dream11’s continued commitment to supporting women’s cricket. The platform has been the lead sponsor of both the Indian men’s and women’s national cricket teams since 2023.

This innovative and engaging campaign aims to not only raise awareness for the Women’s World Cup but also to foster a more inclusive and supportive environment for Indian women’s cricket.

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