Tue Oct 01 07:22:43 UTC 2024: ## ESCMID Revamps Brand Identity to Reflect Global Influence

**Vienna, Austria** – The European Society of Clinical Microbiology and Infectious Diseases (ESCMID), a leading medical society, has undergone a brand refresh to reflect its growing global influence.

Under the direction of ESCMID’s Managing Director, Dr. Thomas Scholtysik, the organization has consolidated its brand portfolio and rebranded its annual congress as “ESCMID Global,” highlighting its position as the world’s largest and most relevant gathering in the field.

The rebranding effort includes a complete overhaul of the visual identity and brand communication, with a particular focus on the choice of typeface. ESCMID selected “Selecta” by Maxitype as its brand typeface, recognizing its ability to create impactful visuals for large international events while also ensuring clear communication of complex scientific information.

The new typeface is designed to reflect the rigor and curiosity of scientific research, conveying a sense of clarity and strength in the fight against infectious diseases. A custom version of the typeface, including a set of Greek characters, was developed to ensure accurate representation of biological and medical terminology.

The rebranding effort underscores ESCMID’s commitment to its global presence and its dedication to fostering collaboration and advancing knowledge in the field of infectious diseases.

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