Fri Sep 20 13:37:07 UTC 2024: ## Yahoo Partners with Zeta Global to Enhance Privacy and Deliver Targeted Advertising

**New York, NY -** Yahoo has partnered with Zeta Global, a leading provider of AI-powered marketing solutions, to enhance its privacy measures while delivering more effective, personalized advertising. The partnership involves migrating Yahoo’s email marketing to Zeta’s Marketing Platform (ZMP), enabling Yahoo to segment customers based on their purchase intent and target them with relevant marketing messages.

This partnership leverages Zeta’s AI capabilities to personalize marketing at scale, allowing Yahoo to deliver more engaging experiences for its users. By combining Yahoo’s ConnectID, a technology that allows marketers to recognize users across different platforms without exposing their personal information, with Zeta’s data and targeting capabilities, the partnership aims to make advertising more effective while respecting user privacy.

“By teaming up with Zeta Global, Yahoo benefits from the AI-powered Zeta Marketing Platform to deliver personalization at scale – and the scale of Yahoo is massive,” said David A. Steinberg, co-founder, chairman, and CEO of Zeta Global.

This initiative is particularly relevant as privacy regulations become increasingly stringent, demanding businesses to comply with evolving laws. By utilizing Yahoo’s ConnectID, marketers can gain a deeper understanding of customer behavior without compromising their privacy.

“The partnership will make it easier for retailers and brands that use Yahoo and Zeta to reach their desired audiences more efficiently, build trust, grow in a competitive market, and deepen customer loyalty,” said Matt Sanchez, President & GM of Yahoo Home Ecosystem.

Yahoo CEO, Jim Lanzone, will discuss the transformative processes revitalizing Yahoo, including the partnership with Zeta Global, at the annual Zeta Live conference.

This partnership signifies Yahoo’s commitment to delivering a personalized and engaging user experience while prioritizing privacy and adhering to evolving regulations. By leveraging Zeta’s AI-powered technology, Yahoo aims to strengthen its brand, enhance user experiences, and drive better business results.

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