Fri Sep 20 13:30:00 UTC 2024: ## Indian Film Director Sparks Controversy by Replacing Human Composers with AI Music

**London, UK –** A prominent Indian film director, Ram Gopal Varma, is making waves in the music industry by ditching human composers and singers in favor of AI-generated music. Varma, known for his work in Telegu cinema, plans to use AI for the soundtrack of his upcoming film “Saree.” This decision has sparked debate within India’s music industry, particularly as the AI platforms he’s chosen, Suno and Udio, are US-based and currently facing lawsuits from US labels.

Varma’s move, fueled by his frustration with human composers’ “deadline misses and scheduling conflicts,” is part of his new venture, RGV Den Music. The venture aims to “feature music generated from AI apps” and is backed by a partner who promises to help “prove ownership of your AI generated music on chain” through blockchain technology.

While Varma’s decision may be an outlier for now, it highlights the growing influence of AI in music. The use of AI in music composition is becoming increasingly popular, particularly in the US, and it’s only a matter of time before similar trends emerge in other parts of the world.

The Music Ally Marketing Awards, taking place on November 20th at the Ministry of Sound in London, will provide a platform for digital marketing teams in the music industry to showcase their work and discuss the evolving landscape of the industry. The event is expected to address the growing role of AI and other technological advancements in music marketing.

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