
Fri Sep 20 14:10:44 UTC 2024: ## GCDS Brings Back the Brat: Milan Fashion Week Sees a Return to Bold, Sexy Designs
**Milan, Italy** – GCDS, the Italian fashion house known for its playful and provocative designs, brought a burst of energy and excitement to Milan Fashion Week with its Spring/Summer 2025 collection, “Flowers of the Concrete.” The brand, led by creative director Giuliano Calza, abandoned the quiet luxury trend that dominated recent seasons, instead embracing a bold and unapologetically sexy aesthetic.
The show, which took place on a vibrant green grass catwalk, was set to the beat of Charli XCX’s “Everything is Romantic” and featured a collection that embraced the concept of “BRAT” – a celebration of uninhibited expression and individuality. Many of the looks left little to the imagination, with see-through and V-shaped tops designed to showcase the body. These daring pieces were tempered by flowing tailored trousers and more urban looks in leather and satin, paired with oversized furry bags, slippers, and trainers.
GCDS’ return to its roots was evident in the collection’s overall vibe, which was far from demure or mindful. The brand, known for its playful and edgy approach, delivered a show that was both visually striking and undeniably bold, setting the tone for a season that promises to embrace individuality and self-expression.