Thu Sep 19 07:12:04 UTC 2024: ## Topgolf Callaway Brands Expands into Saudi Arabia with Multi-Year Agreement

**CARLSBAD, Calif., Sept. 19, 2024** – Topgolf Callaway Brands Corp. (NYSE: MODG) is making a significant move into the Middle East by partnering with Golf Saudi Entertainment, LLC (Golf Saudi) to bring its popular brands to Saudi Arabia. This multi-year agreement will see the construction of three Topgolf venues by 2028, owned and operated by Golf Saudi. The deal also includes the possibility of expanding to five venues in the future.

Beyond entertainment, Callaway Golf, Odyssey, TravisMathew, and Ogio will become the official equipment and apparel brands for Saudi Arabia’s national golf teams, including men’s, women’s, and junior squads, as well as for elite professional golfers and golf professionals working at Golf Saudi facilities.

Golf Saudi will also be the exclusive distributor of Callaway Golf, Odyssey, and Ogio products within the country.

“We are excited to enter another market in the Middle East with three venues in Saudi Arabia,” stated Ben Sharpe, Managing Director and President, EMEA for Callaway Golf and former Topgolf Chief Franchise Officer. “We have found a strong partner in Golf Saudi to help us bring our modern golf brands – Topgolf, Toptracer, Callaway Golf, Odyssey, Ogio, and TravisMathew – to the region and help transform Saudi Arabia into an exceptional golfing nation.”

This partnership underscores Topgolf Callaway Brands’ commitment to global expansion and marks a significant step in developing the golf landscape in Saudi Arabia. The agreement is poised to drive the growth of golf participation and create new opportunities for the sport within the country.

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