Thu Sep 19 06:30:48 UTC 2024: ## Tilaknagar Industries Invests ₹8 Crore in Premium Mixer Brand Bartisans

Tilaknagar Industries Limited (TI), a prominent manufacturer of Indian-made foreign liquor, has announced a strategic investment of ₹8 crore in Round the Cocktails Private Limited, the company behind the premium mixer brand Bartisans. This investment, a mix of primary and secondary acquisitions, will grant TI a 36.17% stake in Bartisans on a fully diluted basis.

The deal includes a ₹3 crore primary investment and a ₹5 crore secondary acquisition of shares from existing shareholders. Founded in 2021, Bartisans offers 17 flavors of all-natural cocktail mixers and reported revenue of ₹3.5 crore in FY24.

TI, known for its popular brand Mansion House Brandy, sees this investment as an opportunity to capitalize on the burgeoning cocktail culture in India and create synergies with its premium brandy portfolio. The agreement also includes an option for TI to further increase its stake based on Bartisans’ performance milestones.

This investment signifies TI’s ambition to strengthen its presence in the expanding ready-to-pour mixer market, which is projected to reach ₹7,000 crore in India by 2030.

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