Thu Sep 19 09:00:21 UTC 2024: ## Forgotten Pioneers: Exhibition Reclaims History of Female Graphic Designers in Switzerland
**Zurich, Switzerland** – A new exhibition titled “Rid the Grid” is shining a light on a group of talented female graphic designers who have been unjustly overlooked in the history of the field.
The exhibition, which opened recently in Zurich, showcases the diverse work of twelve female graphic designers who established their careers in Switzerland between 1900 and 1980. The selection includes names like Maja Allenbach, April Greiman, and Lill Tschudi, whose contributions to poster design, book illustration, advertising, and other creative fields have been largely forgotten.
“Despite their significant contributions, many female graphic designers have been overlooked in the history of design,” explains [Name of curator or exhibition organizer], the curator of “Rid the Grid.” “This exhibition aims to bring these forgotten pioneers back into the spotlight and celebrate their innovative and often groundbreaking work.”
The exhibition not only highlights the work of these twelve designers inside the gallery but also features an outdoor poster exhibition showcasing the work of twenty more female graphic designers, further emphasizing the breadth and depth of their contributions.
“Rid the Grid” is a timely and important exhibition that reminds us of the essential role women have played in shaping the field of graphic design. By reclaiming their stories and showcasing their work, the exhibition helps ensure that their legacies are preserved for future generations.
First Piper 