Thu Sep 19 07:00:00 UTC 2024: ## PayPal Gets a Fresh Look: New Identity Aims for Simplicity and Accessibility

**SAN FRANCISCO** – Global digital payment leader PayPal has unveiled a new brand identity, designed by renowned design firm Pentagram, marking a significant shift for the company. The updated look aims to embrace the brand’s core values of simplicity, security, and accessibility, while reflecting a more contemporary and optimistic spirit.

Key changes include a custom typeface, “PayPal Pro,” derived from the modern Futura font, and a refined logo featuring sharper lines and increased contrast. The logo now enjoys greater independence from the wordmark, making the identity system more adaptable across various platforms.

The brand’s color palette has been streamlined, with the familiar blues refined and yellow removed entirely. The result is a fresh, uncluttered aesthetic that helps PayPal stand out within the crowded fintech space.

A new motion language, inspired by everyday digital actions like tapping, swiping, and flipping, adds dynamism to the brand, reinforcing PayPal’s integration into users’ daily lives.

This move towards simplicity and flexibility aligns with a broader trend within the tech industry, where brands are adapting to the demands of a digitally-driven world.

The new identity is already being rolled out with a revamped PayPal debit card, and further expressions are set to be released in the future. The brand’s transformation reflects a collaborative effort between PayPal and Pentagram, ensuring the new visual identity reflects the company’s strategic goals.

The rebrand launch coincides with a major campaign by BBH Global, featuring actor Will Ferrell, showcasing PayPal’s playful and accessible side to a global audience.

Read More