Thu Sep 19 07:20:00 UTC 2024: ## Netflix Tactics: Lessons for Hospitality Revenue Management

**Inspired by the latest season of “Emily in Paris,” a hospitality expert highlights how Netflix keeps viewers hooked and how hotels can apply those same principles to boost revenue.**

The article argues that the streaming giant’s clever tactics of teasing future content and offering segmented rewards can be adapted by hotels to enhance guest engagement and loyalty.

**Building anticipation and staggering rewards are key:**

* **Teasing exclusive perks:** Just as Netflix creates anticipation for upcoming seasons, hotels can build excitement for loyalty members by teasing exclusive benefits like early access to special rates or unique experiences.
* **Segmented loyalty programs:** Instead of offering all loyalty rewards upfront, stagger them. For example, a welcome drink after the first stay, room upgrades after the second, and so on. This keeps the program valuable and incentivizes repeat stays.
* **Reimagining upsell offers:** Hotels can re-evaluate their upsell offers and focus on providing exclusive experiences. For example, a hotel successfully sold pillows with a “buy me fresh for home” sign, demonstrating the potential of unique offerings.

**The importance of genuine connection and simplicity:**

* **Prioritize fans, not followers:** Instead of focusing solely on NPS scores and lengthy surveys, hotels should aim for genuine fan engagement. A simple “Would you stay with us again?” question can be more effective than lengthy questionnaires.
* **Maintain direct relationships:** Hotels should focus on building strong direct relationships with guests, offering compelling reasons to book directly and resist the lure of OTAs.
* **Stay fresh and relevant:** Hotels need to constantly evolve and refresh their offerings to stay ahead of the competition and avoid becoming stale.

**The article concludes by emphasizing that hotels, like Netflix, can leverage a variety of strategies to enhance the guest experience, maximize revenue, and cultivate lasting loyalty. By applying these tactics, hotels can keep their guests “excited to return,” just like viewers eagerly await the next season of “Emily in Paris.”**

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