Thu Sep 19 08:26:20 UTC 2024: ## New Company Neter Aims to Mobilize Capital Markets for Environmental Protection
**London, 19 September 2024** – A new company, Neter, has launched with the mission to reshape how capital markets engage with environmental protection and sustainability. Neter will focus on educating market participants and developing financial instruments that directly align nature-based assets with capital markets, aiming for both financial and environmental gains.
Neter’s strategy recognizes the growing importance of protecting Earth’s biosphere beyond just mitigating climate change. With increasing mandates and regulations surrounding ESG obligations and Net Zero targets, Neter seeks to leverage these frameworks to drive adoption of new financial mechanisms for capital investment that directly benefit the environment.
By promoting the value of nature as an investable asset, Neter intends to work with capital markets partners to unlock innovative financing solutions. These solutions will be designed to appeal to a wider range of investors beyond those traditionally focused on “green” investments.
“It’s more than Net Zero,” says Seth Elliott, CEO of Neter. “There are numerous declining environmental and natural assets that could be preserved, protected, and improved with greater capital markets engagement.” He emphasizes the need to move beyond carbon reduction and emissions reporting to directly address the impact of economic forces on the natural world.
Neter’s vision is to lead a transformative movement within capital market development, driving a shift towards more nature-positive funding and investment opportunities.
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