Thu Sep 19 07:01:00 UTC 2024: ## Behind The Scenes: Sofia Malamute Captures the “Instagram Decade”
**Milan, Italy** – Argentine photographer Sofia Malamute has released a new book, *Behind The Scenes*, offering a glimpse into the vibrant, exclusive world of fashion during the rise of Instagram. The monograph, published by IDEA, features an eclectic mix of behind-the-scenes moments captured between 2013 and 2019, showcasing the photographer’s unique perspective on a significant period in fashion history.
Malamute, known for her generous spirit and intimate portrayal of her subjects, captures the energy of fashion shows, backstage moments, and after-parties with an intimate touch. The book includes iconic names like Kaia Gerber, Rihanna, Marc Jacobs, and Virgil Abloh, as well as less-known faces.
“I like taking pictures in order to remember a feeling, a face, a situation,” Malamute says of her approach. “It was definitely a nostalgic process as well as rewarding; very interesting and introspective, with so much personal affection, to the images as well as the people.”
The book is not only a visual feast but also a reflection on the impact of Instagram and the ephemeral nature of fleeting moments. “Every night felt like the end of the world and still we were there dancing,” Malamute reflects, capturing the intensity and fleeting nature of the time period.
*Behind The Scenes* is a personal and poignant record of a vibrant era. With its intimate glimpse into the heart of fashion, it’s sure to resonate with those who experienced the “Instagram decade” firsthand and those who are fascinated by its impact on culture. The book launches at Milan’s Micamera bookstore on the 20th.
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