Wed Sep 18 13:07:00 UTC 2024: ## Experienced Marketing Leader Joins Chief Outsiders to Drive Growth for Consumer Brands

**Stevensville, MI – September 18, 2024** – Chief Outsiders, the leading provider of fractional executives, has announced the addition of Jon Hall as a Fractional CMO to their team. Hall, a seasoned marketing executive with a proven track record of success in the consumer products industry, will leverage his expertise to help drive sales growth for Chief Outsiders’ clients.

Hall brings over 20 years of experience leading and transforming marketing organizations, most recently serving as Global Senior Vice President of Marketing at SharkNinja, LLC. During his tenure at SharkNinja, Hall delivered impressive results, generating 13% year-over-year sales growth and overseeing a $2.5 billion portfolio across 13 sub-categories, including home, beauty, and outdoor products. He also spearheaded the development of positioning and demand generation plans for 9 new product launches, driving $116 million in sales.

“Jon is a passionate change agent with a deep understanding of the consumer market,” said Slade Kobran, Managing Partner of Chief Outsiders. “His extensive experience in driving growth and building inspired teams makes him a valuable asset to our network of Fractional CMOs and CSOs.”

As a consumer-focused Fractional CMO, Hall will work with CEOs of middle-market consumer and eCommerce companies to accelerate sales and market share growth. His expertise spans a wide range of marketing disciplines, including full-funnel marketing strategy, omni-channel activation, and developing industry-leading positioning platforms.

“I am excited to join Chief Outsiders and leverage my experience to help businesses achieve their growth goals,” said Hall. “The company’s unique model of fractional executives provides businesses with instant access to top-tier talent and expertise, enabling them to scale their operations quickly and efficiently.”

Chief Outsiders specializes in providing fractional executives – including CMOs, CSOs, and other key leadership roles – to businesses across various industries. The company’s team of over 120 fractional executives brings a wealth of experience and expertise to their clients, helping them achieve significant growth and profitability.

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