Wed Sep 18 02:41:29 UTC 2024: ## Salesforce Data Cloud Gains Momentum with New Innovations and Growing Adoption

**SAN FRANCISCO, CA – October 26, 2023** – Salesforce today announced new innovations for its Data Cloud, a key component of the Salesforce platform that fuels Agentforce and provides a trusted foundation for customer experiences. This growth is driven by the increasing demand for unified data to deliver more personalized, contextual, and timely customer experiences across Customer 360 applications, Flow, Analytics, and Agentforce, Salesforce’s groundbreaking suite of autonomous AI agents.

Salesforce Data Cloud has seen a 130% increase in paid customer growth year-over-year, making it Salesforce’s fastest-growing proprietary product. In Q2 alone, it processed over 23 trillion records, a 147% increase year-over-year. Companies like The Adecco Group, Air India, Aston Martin, FedEx, Kawasaki Motors Corp., and Wyndham Hotels & Resorts are using Data Cloud to improve customer relationships, boost productivity, and enhance revenue.

**Key Highlights:**

* **New Innovations:**
* **Support for Unstructured Audio and Video Content:** Data Cloud now analyzes and extracts customer insights from audio and video sources like phone calls, training data, product demos, feedback surveys, voicemails, and webinars, previously inaccessible for businesses and AI.
* **Expanded Data Cloud Ecosystem:** Businesses can leverage a rapidly expanding ecosystem of connectors for data lakes, data warehouses, and third-party systems through pre-built Data Cloud connectors for Square, Stripe, Meta, Splunk, and more.
* **Sub-second Real-time Layer:** Enables Salesforce users to access, integrate, analyze, and act upon data in real time, enhancing Einstein Personalization with real-time AI recommendations, analytics, and automation.
* **Governance and Security for Trusted Data and AI:** New features improve the management and protection of structured and unstructured data across AI applications and platforms. These include AI tagging and classification, policy-based governance, customer-managed keys, and Private Connect for Data Cloud, enhancing data security and privacy.
* **Tableau Semantics:** Helps businesses organize data based on its meaning and relationships, creating a standardized semantic model for everyone to understand, use, and act on data regardless of its origin.
* **Hybrid Search:** Enables businesses to search for the most relevant information from their knowledge base by combining the semantic capabilities of vector search with the exact-match capabilities of keyword search.
* **Data Cloud One:** Connects multiple Salesforce orgs to unify data across departments, regions, and business units, extending Data Cloud functionality to all Salesforce instances.
* **Datablazer Community:** A new online platform for IT and business leaders, developers, and Data Cloud enthusiasts to learn about best practices, trends, and tools for maximizing the value of data.

**Quote:**

“In the new era of AI and AI Agents, customer data and metadata are the new assets for businesses. Every day, more and more companies are unifying all their data into Data Cloud – from customer interactions and product usage to IoT and social media data – to gain deeper customer insights across every touchpoint and channel,” said Rahul Auradkar, EVP and GM, Unified Data Services & Einstein at Salesforce. “Data Cloud is the foundation of Salesforce, empowering companies to act on their data and create the most personalized and meaningful customer experiences.”

**Availability:**

New innovations will be available as pilot, beta, or general availability within the following timelines:

* **Currently Available:**
* Customer Managed Keys
* Sub-Second Real-time Layer
* MuleSoft Direct for Data Cloud (beta in late September 2024, English only)
* **Available in October 2024:**
* Support for Unstructured Audio and Video Content (general availability, English only)
* Data Cloud One (general availability)
* **Available in November 2024:**
* Hybrid Search (general availability)
* AI Tagging and Classification (beta)
* Policy-Based Governance (beta)
* Private Connect for Data Cloud (general availability)
* **Available in February 2025:**
* Tableau Semantics (general availability)

**Salesforce is empowering businesses of all sizes to reimagine their business for the AI era. With Agentforce, Salesforce’s trusted platform, companies can connect people and AI agents, powered by AI, data, and action, to achieve business success.**

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