Wed Sep 18 23:06:52 UTC 2024: ## Lionsgate Partners with Runway to Bring AI to Film and TV Production
**Santa Monica, CA** – Lionsgate, the studio behind the “Hunger Games” and “John Wick” franchises, is partnering with artificial intelligence research company Runway to create a custom AI model for its film and television content. This is Runway’s first collaboration with a major Hollywood studio.
The new AI model will be capable of generating cinematic video that can be edited using Runway’s existing tools. Lionsgate Vice Chair Michael Burns stated that several of their filmmakers are already excited about the potential of AI to streamline pre- and post-production processes. “We view AI as a great tool for augmenting, enhancing and supplementing our current operations,” Burns said.
This partnership highlights the growing interest in AI within the entertainment industry. While companies are eager to harness the technology’s potential for cost reduction and efficiency, concerns remain about potential job displacement for actors, writers, and other industry professionals.
Runway is not the only AI company making inroads into Hollywood. OpenAI, the creator of ChatGPT, has also begun meeting with industry players to showcase its latest technology. Additionally, YouTube announced the launch of “Veo,” an AI-powered text-to-video tool, which will allow creators to generate short video clips based on text descriptions later this year.
YouTube is also adding an AI-powered “brainstorming buddy” to its YouTube Studio platform, offering creators suggestions for video ideas. While these tools are designed to enhance creativity and efficiency, YouTube stresses that they are not intended to replace original ideas.
The future of AI in entertainment remains uncertain, but these partnerships demonstrate the increasing influence of this powerful technology on the creative process. As AI continues to evolve, its role in shaping the future of film and television production will be closely watched.
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