Wed Sep 18 14:37:59 UTC 2024: ## Amagi Expands into Mexico, Appointing Miriam Rios as Director of Account Management
**Mexico City, Mexico – September 18, 2024** – Amagi, a leading global provider of cloud-based broadcast and streaming solutions, announced its entry into the Mexican market today. This expansion underscores Amagi’s commitment to global growth and its belief in the significant potential of the Latin American media and entertainment industry.
To spearhead its sales efforts in Mexico, Amagi has appointed Miriam Rios as the Director of Account Management. With a distinguished career in sales, advertising, and commercial intelligence across linear and non-linear video for ad tech, pay TV, and media agencies, Rios brings invaluable experience to her new role.
The rapidly evolving media and entertainment landscape in Mexico, with its strong push towards digital technologies, presents significant opportunities for Amagi. The company plans to leverage its deep industry expertise and cutting-edge cloud-based platform to provide broadcasters and content owners in Mexico with a competitive edge in delivering rich viewing experiences to their audiences.
“Mexico is a dynamic market with a flourishing media ecosystem,” said Ronaldo Dias, Sales Director, Hispanic Americas at Amagi. “We are eager to introduce our unique solutions and help our partners unlock new revenue streams and reach wider audiences. With Miriam leading the way, I am confident we will establish a strong presence in Mexico.”
“I am thrilled to join Amagi and lead our expansion into Mexico,” said Rios. “The country’s media landscape is ripe for transformation, and Amagi is uniquely positioned to drive this change. I look forward to collaborating with local partners and clients to help them achieve their goals.”
Amagi has already established a presence in the Latin American market through its operations in Brazil. The company’s flagship products, including Amagi CLOUDPORT, Amagi DYNAMIC, and Amagi THUNDERSTORM, are powering the operations of numerous leading media companies and broadcasters across the region. Amagi has demonstrated its ability to enhance content delivery, monetization, and viewer experience for its Latin American clients.
Amagi provides a comprehensive suite of channel creation, distribution, and monetization solutions. The company’s client base includes some of the world’s most recognizable brands, such as A+E Networks UK, ABS-CBN, Astro, Cox Media Group, DAZN, Globo, Lionsgate Studio, NBCUniversal, Tastemade, and VIZIO.
Miriam Rios brings over 15 years of experience in the advertising, media, and entertainment industries, and is a proven leader in data-driven strategy and sales conversion. She previously held key positions at companies like EXTE, A+E Networks Latin America, Havas Media, and Dentsu, where she developed research, data, content, and sales strategies to drive growth and maximize return on investment. She is known for her ability to identify emerging trends, data, creative ideas, and storytelling, and transform them into easily understood products for end customers. Rios holds a bachelor’s degree in communication sciences from the National Autonomous University of Mexico and postgraduate degrees in semiotics and urban sociology.
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