Tue Sep 17 05:16:22 UTC 2024: ## Google TV Teams Up with The Roku Channel to Boost Free Content Visibility

**Mountain View, CA** – Google TV is expanding its commitment to free streaming content by integrating The Roku Channel into its Recommendations and Search system. This move will make thousands of free movies and TV shows, including over 350 live TV channels, more accessible to Google TV users.

The integration means that content from The Roku Channel will now appear in search results, increasing its visibility and providing viewers with even more options for free entertainment. Last year, Google TV added The Roku Channel to its free streaming lineup, further solidifying its dedication to offering quality content without subscription fees.

This partnership is a strategic move for Google TV, which recently rebranded its free streaming hub to “Google TV Freeplay,” emphasizing its growing focus on free content. By providing access to ad-supported content, Google TV aims to attract users seeking a diverse range of entertainment options without the burden of numerous subscriptions.

This integration also strengthens Google TV’s authority as a streaming platform while adding to its revenue stream. The move comes just as Google TV prepares to launch its new streamer, slated to hit shelves later this month. This faster and more powerful device will be the first to run Android 14 for TVs, offering users a seamless and enhanced streaming experience.

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