Tue Sep 17 05:34:00 UTC 2024: ## EssilorLuxottica and Meta Extend Partnership, Shaping the Future of Smart Eyewear

**Paris, France (September 17, 2024)** – EssilorLuxottica and Meta Platforms have announced a long-term partnership, extending their collaboration into the next decade to develop innovative smart eyewear products. The partnership, building on the success of the Ray-Ban Meta glasses, aims to push the boundaries of wearables and make them an integral part of everyday life.

Since 2019, the two companies have collaborated on two generations of Ray-Ban branded smart glasses, achieving significant success in breaking down barriers to adoption and demonstrating the potential of wearable technology. The glasses, now a mainstream product, are highly sought after in markets like the US, Canada, UK, Australia, and several European countries.

EssilorLuxottica’s expertise in eyewear and retail combined with Meta’s technological advancements have resulted in the successful Ray-Ban Meta glasses, which seamlessly blend form and function.

“This partnership is a major milestone in our journey to make glasses the gateway to the connected world,” said Francesco Milleri, Chairman and CEO of EssilorLuxottica. “We are proud of the work we’ve done so far, and we are excited about the future of this category.”

Mark Zuckerberg, Founder and CEO of Meta, echoed this sentiment, stating, “We have the opportunity to turn glasses into the next major technology platform, and make it fashionable in the process.”

The latest generation of Ray-Ban Meta glasses, launched in Fall 2023, feature advanced technology integrated into iconic Ray-Ban frames. Consumers can now make phone calls, capture and share photos and videos, listen to music, and livestream content hands-free. The recent integration of Meta AI in the US and Canada allows users to get things done, be inspired, and connect more easily.

This extended partnership signals a continued commitment from both EssilorLuxottica and Meta to revolutionize the way we interact with technology and each other. The future of smart eyewear looks bright, with these two industry leaders at the forefront of innovation.

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