Sun Sep 15 17:00:23 UTC 2024: ## Studio Underd0g Unveils New “Salm0n” Chronograph: A Whimsical Take on a Classic

**London, UK – September 10, 2024** – Studio Underd0g, the watch brand born from the creativity of Richard Benc during the pandemic lockdowns, is adding a new, unexpected twist to the watch world with their latest release: the Salm0n chronograph.

Known for their playful and colorful designs, Studio Underd0g is turning the classic salmon dial on its head. The Salm0n features a unique, dark grey gradient dial with a shimmering texture, referencing the often overlooked skin of the fish. The more traditional salmon color is reserved for the subdial at 3 o’clock and the tachymeter scale.

This chronograph, a part of the brand’s new 03SERIES, is powered by the Sellita caliber SW520M movement, the same high-quality mechanism used in their Project Passion watch, created in collaboration with renowned watchmaker H. Moser & Cie. This movement, boasting 23 jewels, a 28,800 beats per hour rate, and a 63-hour power reserve, can be viewed through the screw-down display case back.

The Salm0n is housed in a 38.5mm diameter, 13.6mm thick case, making it comfortable for a variety of wrist sizes. It comes with a handmade Epsom Calfskin strap with a Haas Zermatt lining, handcrafted by David Richards, also known as The Strap Tailor.

Studio Underd0g is committed to quality and craftsmanship. All watches are assembled in Great Britain and undergo rigorous quality control inspection and regulation by UK-based Horologium. Each watch comes with a report card guaranteeing accuracy within +/- 5 seconds per day in 3 positions.

The Salm0n chronograph will be available for pre-order on September 17th, 2024, for 9 hours between 3 pm and 12 am BST via the Studio Underd0g website. The first 400 orders will be delivered in October 2024, with subsequent orders following in January 2025. The price is $2,000.

This release marks another step forward for Studio Underd0g, showcasing their innovative approach to watchmaking and their dedication to delivering unique, playful, and high-quality timepieces.

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