Mon Sep 16 15:12:17 UTC 2024: ## NielsenIQ Unveils Breakthrough AI Solutions for Consumer Intelligence

**CHICAGO – September 19, 2024:** NielsenIQ (NIQ), a global leader in consumer intelligence, has announced two significant advancements in artificial intelligence: BASES AI and the first-ever CPG-specific large language model. These innovations aim to empower clients with responsible AI tools to drive product innovation and increase market share.

**BASES AI, a revolutionary platform powered by consumer-permissioned data, simulates consumer behavior by creating synthetic panels.** Leveraging real-time consumption data from hundreds of thousands of households, BASES AI can analyze concept potential in just 10 minutes, a significant improvement over traditional market research methods. This speed and efficiency allow CPG companies to evaluate a larger volume of ideas and shorten their innovation timelines.

**NIQ’s new CPG language model, built on a database of 160 million products, surpasses public LLM models by 7x in its ability to code items accurately and quickly.** This advanced segmentation capability is integrated into NIQ’s flagship Discover platform, offering clients an unparalleled view of their market and consumers.

“These releases demonstrate our commitment to leveraging analytic horsepower and market-leading data sets to generate unparalleled insights that help CPG companies gain global market share,” said Ramon Melgarejo, President of Strategic Analytics & Insights at NIQ.

NIQ’s dedication to innovation extends beyond these new AI solutions. The company has recently integrated Consumer Panel and Retail measurement data on the NIQ Discover Platform, providing clients with customizable insights and advanced analytical models.

“Our completed integration with GfK has created a company with roughly 25,000 clients and 2.48 trillion transactions analyzed weekly,” explained Mohit Kapoor, Chief Technology Officer at NIQ. “We offer the world’s most complete and clear view of consumer buying behavior with AI-powered predictive analytics, positioning us to capture market opportunities for the next 100 years.”

These groundbreaking AI solutions, coupled with NIQ’s extensive product suite and commitment to research, solidify their position as a leader in the ever-evolving consumer intelligence landscape.

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