Tue Sep 17 04:53:11 UTC 2024: ## Mahindra Launches Veero, a Multi-Energy LCV with Segment-First Features
**Mumbai, India** – Mahindra & Mahindra has unveiled its latest offering in the LCV <3.5 t segment, the Mahindra Veero, a multi-energy vehicle platform designed to revolutionize the industry. The Veero, starting at Rs 7.99 Lakh, boasts several segment-first features and technologies, aiming to provide unmatched savings, performance, safety, and a premium cabin experience.
The Veero is built on Mahindra’s groundbreaking Urban Prosper Platform (UPP), India’s first multi-energy modular CV platform. UPP accommodates diesel, CNG, and future electric powertrains, offering a diverse range of options to meet various business needs. It is designed to support payloads from 1 t to 2 t+ with multiple deck lengths, delivering flexibility and efficiency.
The Veero sets a new standard for LCVs with features like a driver-side airbag, a reverse parking camera, a 26.03 cm touchscreen infotainment system, steering-mounted controls, and power windows. It also offers a best-in-class payload capacity of 1,600 kg, 3035 mm cargo length, 18.4 km/l* mileage for diesel, and a 5.1 m turning radius, making it ideal for urban operations.
Veejay Nakra, President – Automotive Division, Mahindra & Mahindra, stated that the Veero will solidify their leadership in the LCV <3.5 t segment. He highlighted its exceptional payload, mileage, and maneuverability, emphasizing its ability to maximize customer earnings. The Veero’s segment-first technology and features ensure a premium experience, unparalleled safety, and exceptional performance.
R Velusamy, President – Automotive Technology and Product Development, Mahindra & Mahindra, underscored the Veero’s commitment to innovation and versatility, with the platform designed to accommodate various powertrain options, including electric in the near future. He emphasized the vehicle’s focus on safety, exceeding industry standards for maximum occupant protection.
The Mahindra Veero is positioned with the tagline "Soch Se Aage," reflecting its ambition to go beyond conventional expectations. It offers a combination of features and capabilities unseen in the LCV segment, aiming to enhance customer well-being, prosperity, and pride of ownership.
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