Tue Sep 17 06:00:00 UTC 2024: ## Mahindra & Mahindra Unveils the Veero: A Game-Changer in the LCV Market
**Mumbai, India** – Mahindra & Mahindra Ltd. (M&M) has launched the Mahindra Veero, a revolutionary light commercial vehicle (LCV) designed to shake up the under 3.5-ton segment. The Veero, priced at Rs 7.99 lakh, boasts industry-leading safety features, exceptional performance, and best-in-class fuel efficiency.
Built on India’s first multi-energy modular CV platform, the Urban Prosper Platform (UPP), the Veero surpasses regulatory requirements and sets a new benchmark for the industry. The platform promises a lower total cost of ownership and includes segment-first safety features.
The Veero offers a comfortable and modern driving experience with amenities like power windows, steering-mounted controls, a 26.03 cm touchscreen infotainment system, a driver-side airbag, and a reverse parking camera. Its 1,600 kg payload capacity, 3035 mm cargo length, 18.4 km/l diesel mileage, and 5.1 m turning radius make it ideal for urban operations.
“The Mahindra Veero is a testament to our commitment to driving innovation in the LCV market,” said Veejay Nakra, President of Mahindra & Mahindra Ltd.’s Automotive Division. “With its best-in-class payload, fuel economy, and handling, the Veero delivers an exceptional ride quality, unmatched safety, and impressive performance.”
R Velusamy, President of Automotive Technology and Product Development at Mahindra & Mahindra Ltd., highlighted the Veero’s “Soch Se Aage” (Beyond Thinking) spirit, reflecting its unconventional design and performance.
The Mahindra Veero promises to solidify M&M’s leadership in the LCV market and empower businesses with a reliable, efficient, and technologically advanced vehicle.
First Piper 