Mon Sep 16 15:14:11 UTC 2024: ## Apple Rumored to Release Plastic Apple Watch SE in 2024
**Cupertino, CA** – Apple is reportedly developing a new generation of its budget-friendly Apple Watch SE, featuring a plastic casing and potentially a lower price point. According to Bloomberg’s Mark Gurman, the new watch is expected to launch sometime in 2024.
The plastic casing is intended to reduce manufacturing costs, making the Apple Watch SE more accessible to a wider range of consumers. The move also positions the device as a kid-friendly alternative to smartphones, as schools increasingly ban mobile phones.
Gurman notes that Apple’s manufacturing teams have faced some challenges in achieving the desired quality and cost efficiency with the switch to plastic. However, with the transition from steel to titanium on higher-end Apple Watch models complete, the company has more resources to address these issues.
In addition to the new casing, the upcoming Apple Watch SE is expected to receive a processor upgrade, further enhancing its performance. If Apple manages to bring the starting price below $200, it could potentially see a significant increase in sales.
While the new Apple Watch SE was not part of last week’s Apple event, Gurman reports that development is ongoing. The release of the new model is likely to be announced next year, though a specific date has not been confirmed.
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