Sun Sep 15 13:00:04 UTC 2024: ## Brooklyn Tech Founder Uses Timeboxing and Faith to Empower Small Businesses

**Jennifer Gomez, a Dominican American entrepreneur and cofounder of fintech startup oneKIN, is making waves in the tech world.** Gomez, a Brooklyn native with a background in marketing for companies like Major League Baseball and Sephora, is passionate about using technology to close the opportunity and wealth gap.

**Gomez, who identifies as Afro-Latina, sees her heritage as a superpower.** She believes technology is a great equalizer and her company, oneKIN, develops software solutions that help small businesses achieve revenue growth.

**She describes her typical workday as diverse, incorporating strategy, sales, marketing, product development, and design.** A self-described “timeboxing” enthusiast, Gomez dedicates mornings to deep work and clusters meetings in the afternoons, prioritizing family time in the evenings and on weekends.

**While she acknowledges the ethical concerns surrounding AI, Gomez believes it can be a powerful tool for streamlining operations and enhancing user experiences.** She also emphasizes the importance of self-care, especially after her own diagnosis with breast cancer last fall.

**Gomez credits her faith as a source of strength and joy, reminding her of the importance of pursuing what brings her purpose.**

**As a Latina working in tech, Gomez has encountered both surprise and discrimination.** She remains undeterred, embracing her diverse background and the power of technology to create a more equitable future.

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